The sound of a product acts like a visiting card which it gives to his prospective user and buyer. He evaluates this sounds and constitutes a personal impression about the quality of the product and his feeling concerned with the product.

In this context the sound of a product can be regarded as itīs specific “language” it uses to tell us

  • what type of product it is (identification)
  • where the product is (localisation)
  • what the product is doing (interaction)
  • how it is doing this task (quality)

It is obvious that a good product sound is specific for a type of product. Within a product class the sound is well suited to give a product a specific character and to strengthen itīs position on the market. This is not only valid for features which are often used for advertising purposes, but also for features which support and faciliate handling and enhance security.


The development of such a target sound first requires that the product-specific language is understood. This can efficiently be achieved by psychoacoustical investigations, which render the necessary data to manipulate the sounds in the desired way.

An optimization of the sound can in a first step be performed by means of simulation, which means that recorded sounds are modified by filtering. This offers the advantage that a prototype has only be build once that the optimal sound has been identified and leads to time efficient and cost saving product developement.

Active Sound Design from Sound Development to implementation and supply of serial solutions are offered in the joint venture neosonic.